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Huisken Meats is First
in Nation to Offer Electronically Irradiated Beef Patties
Minneapolis-St. Paul Chosen as
Initial Rollout Market for New Era in Food Safety
Chandler, Minnesota,
May 16, 2000: Huisken Meats announced today that it will begin supplying
the nation's first frozen beef patties to be electronically irradiated with Titan
Corporation's patented SureBeam™ technology. Initially, the electronically irradiated
beef patties will be available only in the Minneapolis-St.Paul market, but within
a few weeks, the product will be available to customers across the country.
The SureBeam™ technology, developed
by Titan Corporation, uses a process designed to decrease the incidence of food-borne
illnesses caused by E.Coli, Listeria, Campylobacter and Salmonella. While the package
is required to include the word "irradiated", the process uses no radioactive materials
to kill the food-borne pathogens. Similar to the technology used in microwave cooking,
the SureBeam™ process uses ordinary electricity to irradiate frozen beef patties
after they have been processed and packaged. As a result, harmful bacteria are killed
instantly, enhancing the food's quality and extending its shelf life without changing
its taste or texture.
"Our company carefully researched
the most common methods of food irradiation and selected the SureBeam™ process because
it doesn't use any radioactive materials and is the most viable option for increasing
the safety of our frozen beef patties, " said Cliff Albertson, Sales Manager at
Huisken Meats. "With the endorsement of organizations like the American Medical
Association, the World Health Organization, the American Dietetic Association and
many other health related organizations around the world, we know the SureBeam™
process will give our customers an added measure of confidence and safety for their
families," added Albertson.
Huisken Meats has provided a variety
of delicious meat products for consumers across the United States. The company manufactures
and markets a broad line of high quality meat snacks under the Trail's Best and
Happy Trails brands, as well as frozen beef patties under the Huisken and RG's brands.
Huisken Meats also private labels products for many of the nation's largest food
distributors and grocery chains. The third-generation, family-owned business employs
over 400 people at manufacturing facilities and offices in Chandler, MN and Sioux
Falls, SD.
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